Streamline Your Projects With Solutions

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What Are Backlinks?

Backlinks, also known as ‘incoming links’ or ‘inbound links’, go from one website to a page on a different website – hopefully yours. Google and other search engines consider good backlinks as a kind of ‘confidence vote’ for another website or specific web page.

The more high-quality backlinks your website has pointing to it, the more favourably it will be seen by search engine algorithms, potentially giving you higher search rankings. But it’s not just the quantity of backlinks you have – the quality of the backlink and its relevance to the content on the website are also crucial factors in determining its value.

Including authoritative tier-one and tier-two backlinks is integral to any SEO strategy and your website’s success. They can significantly impact its visibility and traffic, giving your website an organic boost in search results rankings. To find out more about this, see this article: how does link building help SEO?